About us
Our purpose is to enable our clients to be better investors.
£506bn AUMA
We manage and administer £506bn AUMA (as at 30 June 2024).
Global business
We have offices in over 25 locations globally.
Strong heritage
Our history dates back nearly 200 years to 1825.
Who we are
abrdn is a global investment company that helps clients and customers plan, save and invest for the future. We manage and administer £506bn AUMA (as at 30 June 2024).
We are structured around three businesses – Investments, Adviser and interactive investor – focused on the changing needs of our clients.
As a diversified group, we have positioned ourselves for growth in a changing investment landscape. Our focus on four key strategic priorities enables us to meet the needs of clients across a range of markets.
What we do
Our strategy is to deliver client-led growth through our three businesses:
£369bn Assets Under Management
Our capabilities in our Investments business are built on the strength of our insight - generated from wide-ranging research, worldwide investment expertise and local market knowledge.
£75bn Assets Under Management and Administration
Our Adviser business, the UK’s second largest adviser platform by AUMA, provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their businesses and their clients.
£73bn Assets Under Management and Administration
interactive investor (ii) is the UK's second largest direct-to-consumer investment platform and number one flat fee provider. ii enables individuals in the UK to plan, save and invest in the way that works for them.
Our four strategic priorities
Enabling better investors through research and insight
abrdn investment insights
Our experts offer insights, research and opinions on topics affecting the investment industry.
Finimize community and insights
Finimize, which is part of the abrdn group, equips retail investors with information to make their own informed investment decisions.
What we stand for
We want to create an environment where everyone can fulfil their full potential. Colleagues across our business have helped to create a set of cultural commitments that help to shape what it feels like to work at abrdn.